My favourite thing about words is, exactly the right combination and collection of them can sway you without you even realising.

In the digital age, brands are relying on them more than ever to convey their value to discerning consumers.

Using them tactfully, with efficacy and beauty has been my favourite thing to do since graduating from the University of Manchester with a 2:1 in Chinese Studies (an apt extension to my preoccupation with language).

I was born in North London, but now living South West. Outside of being a brand chameleon, I enjoy cycling, rowing, analogue photography, knitting and dressmaking.