White Stuff copywriting task.

This was a task completed for fashion brand White Stuff. I was asked to write copy for product descriptions, email campaigns, and in-store POS.

Brand tone-of-voice was described as ‘thoughtful irreverence’. I crafted my copy around this concept.

  • THE FESTIVE MARKET

    Think browsing scented candles, dreamcatchers and preserves. You’ll need the support of the perfect winter outfit. Look no further.

  • THE ‘I CAME TO SCOPE OUT YOUR KITCHEN’ CHRISTMAS PARTY

    An outfit eye-catching enough to distract from the covert stroking of granite countertops. Vibrant green velvet paired with a knee-high boot. Divine.

  • THE CRUNCHY LEAVES WINTER WALK

    Demolish those leaves with a sporty zip boot, stride with confidence in the straight but supple jeans, never overheat with our versatile double-layer coat. We’ve got it all figured out.

Harper wide leg culottes

A staple pair of slightly stretchy, wide leg culottes to keep you comfy through the colder months. Perfect paired with a cosy jumper and a pumpkin spiced latte.

Embroidered mesh dress

Beautiful embellishment and a flounce mesh skirt, topped with practical pockets. Ideal for smuggling breadsticks from the work Christmas party.

Fox onesie

In case they didn’t look cute enough already, ‘kit’ them out in this warm fox onesie. Also comes in unicorn, if they’re feeling magical.

Darwen check overshirt

Check, check, check out this overshirt. A key item for any man’s winter wardrobe. Wear it over a hoodie or a tee.

Velvet platform sandal

Sultry velvet flatform sandals. High enough to give you a boost, low enough to confidently throw shapes on the dance floor all night long.

SEO copy

Linen Dresses

Spring is on its way, and we know what that means. Linen dresses. From short sleeves to long, prints to plain, midi to maxi, any style of linen dress for women you can think of. We haven’t gotten to the men’s kind just yet.

The vibrant colours and swishy sensations will have you skipping all the way down to the farmer’s market. Why not make a statement with an embroidered linen dress? After all, life is a fashion show. White Stuff’s women’s linen dresses are guaranteed to put a skip in your step for any occasion.