Confessions: how I got addicted to content.
I started my content and copy career five years ago, coordinating digital marketing for a small photography company. I’m now getting stuck into helping brands communicate with their customers with beautiful stories and impactful copy.
Previous work.
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![White stuff]()
White Stuff.
Brand tone-of-voice was described as ‘thoughtful irreverence’. I crafted my copy around this concept.
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Perfocal.
This was an SEO-focused piece with a view to converting small wedding planners to Perfocal as a photography service.
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Pillar.
Pillar’s brand identity is knowledgeable, whilst still accessible to riders of all levels. It was removed from the usual haughtiness of the cycling industry.
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Perfocal.
The brand identity was decided as innocent with a flex of magician. I cultivated the tone of voice around this idea.
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Pillar.
Digital creative work using Canva for brand identity.
I’ve held a variety of professional marketing positions in sports, fashion, technology and photography where I’ve been responsible for delivering everything from social copy to editorial features. I’m a dab hand at SEO as well as all areas of CRM.
I’m based in London, but available for remote work.